French President Emmanuel Macron has called on European companies to suspend planned investments in the United States following President Donald Trump’s announcement of sweeping global tariffs on American imports.

Speaking with French industry leaders on Thursday, Macron described the tariffs as “brutal and unfounded”, warning that Europe must respond strategically, sector by sector.

He hinted at retaliatory measures, including the anti-coercion mechanism and potential actions targeting digital services and US financial systems, stating that Europe’s response would be stronger than its previous reaction to US steel and aluminum tariffs.