Manchester United has announced a three-year partnership with The Coca-Cola Company, naming the beverage giant as the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe.

Under the agreement, Coca-Cola will feature prominently across matchdays and fan experiences, offering a range of products including Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper and Dr Pepper Zero at Old Trafford. The deal also grants Coca-Cola pouring rights at the stadium.

As part of the launch, fans will be able to enjoy Coca-Cola products at the club’s new Pop-Up Pub in the W1 car park, opening on Sunday for Manchester United’s season-opening home game against Arsenal.

The partnership aims to deliver engaging activations, digital content, and community-focused initiatives to bring supporters closer to the club.

Marc Armstrong, Manchester United’s Chief Business Officer, described the collaboration as a union of “two of the world’s most iconic brands” that will create “memorable experiences that connect our fans to the club in fresh and impactful ways.”

Elodie Peribere, Senior Marketing Director at Coca-Cola, said the deal reflects the company’s commitment to connecting with football fans, adding: “We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brands.”

This agreement builds on Coca-Cola’s ongoing league-wide partnership with the Premier League and strengthens its ties to the football community across the UK and Europe.